Lost is based in San Clemente, California. When the school wanted to win win win - we wanted to surf and skateboard - we were Team Lost. In 1993 the company ...Lost was born with founders Matt Biolos shaping boards for friends and Mike Reola distributing a small t-shirt and hat line to core shops in the area. Today the ...Lost brand's message and product reaches around the world - with team rider feedback from Mason Ho, Cheeseburger, Pat Duffy, Chris Ward, Kyle Berard and many others. Lost is an independently owned maker of clothing, surfboards, skateboards.